Velvet Dawn

Eau de Parfum — Unisex

The Signature of Vireya

Velvet Dawn is the fragrance that defines Vireya — our signature creation and the purest expression of our philosophy: radiant sophistication, quiet sensuality, and timeless individuality captured in scent.

Conceived as the olfactory embodiment of golden hour, Velvet Dawn balances sweetness and sensuality, luminosity and depth, indulgence and elegance. It is the scent that introduced our house aesthetic and remains the fragrance most closely associated with the Vireya identity.

A modern, radiant fragrance that opens with a sparkling citrus-fruit accord — juicy, nectarous, and irresistibly inviting — before unfolding into a lush, golden heart of opulent fruity-floral sensuality. It settles into an addictive, skin-like woody, leathery amber embrace that lingers intimately for hours.

Opening

Luminous and optimistic, the opening envelops the senses in a golden sweetness: ripe citrus fruits mingle with juicy orchard nuances and subtle spicy warmth, creating a rich and contemporary introduction that feels decadent yet effortlessly refined.

Heart

The core blooms with exceptional diffusion and warmth. Airy jasmine radiance intertwines with rich floral absolutes and velvety rose softness. At its center lies a rare honeyed apricot-peach nectar — slightly overripe, subtly leathery, and kissed by sun-warmed orchard fruit — giving Velvet Dawn its unmistakable golden signature and addictive, velvety seduction.

Dry-Down

A plush, second-skin base of clean woody-amber musks wraps the composition in luxurious softness. Velvety ambergris-like depth, subtle animalic warmth, and refined cedar-leather undertones provide sensual grounding, while a gourmand signature of raspberry-vanilla cream with caramelized sweetness and smoky-woody nuances leaves an inviting, magnetic trail that never overwhelms.

Velvet Dawn is paradox perfected: sweet yet sophisticated, radiant yet enveloping, indulgent yet effortlessly elegant. It projects generously in the opening hours before melting into an intimate, skin-close aura that draws people nearer over 10–14+ hours.

Dominant Accords

• Golden citrus nectar
• Honeyed apricot-osmanthus leather
• Airy jasmine-rose diffusion
• Juicy raspberry-vanilla cream
• Clean woody-amber musk with subtle suede-animalic warmth

As the signature fragrance of Vireya, Velvet Dawn is crafted for those who move through the world with quiet confidence — a scent that captures golden hour forever.